IQOS AND THE FUTURE OF SMOKE-FREE LIVING: A GLOBAL PERSPECTIVE

In the last decade, public health narratives have undergone a shift—from simply discouraging smoking to embracing innovative smoke-free alternatives. Among these, IQOS has emerged as a frontrunner, offering a new path for adult smokers who want to transition from traditional cigarettes without giving up nicotine entirely. IQOS, developed by Phil